In the world of sneaker collaborations, few partnerships have gained as much hype and excitement as the ongoing collaboration between reggaeton superstar J Balvin and Jordan Brand.
The latest installment in this thrilling series is the J Balvin x Air Jordan 3 ‘Rio’, slate for a scorching summer 2024 release.
This collaboration has evolved over the years, beginning with the vibrant Air Jordan 1 ‘Colores Y Vibras’ in 2020, followed by illuminated Air Jordan 2 in 2022, and the latest Air Jordan 3 ‘Medellín Sunset’ which dropped earlier this month.
The ‘Rio’ iteration pays a heartfelt tribute to J Balvin’s son, born in June 2021, and it’s all in the details. The sleek sneaker boasts a predominantly black colour scheme, complemented by ‘Solar Flare’ and ‘Total Crimson Abyss’ accents. The shoe is coated in black leather and adorned with grey elephant print overlays on the toe and heels. The midsole boasts a multi-colour gradient and translucent heel tabs proudly sport J Balvin’s logo.
Sneakerheads get ready to mark your calendars for summer 2024 when the J Balvin x Air Jordan 3 ‘Rio’ drops at select retailers and online at Nike, priced at $250 USD. Stay tuned for updates and don’t miss your chance to snag the ultimate summer sneaker of 2024!
In other sneaker news, the Albino & Preto x Nike SB Dunk Low is set to drop in late September.
