Jordan Brand is keeping the momentum going in 2025 with a surprise throwback that’s sure to have sneakerheads talking — the return of the Air Jordan 3 ‘Seoul’, now reimagined as the ‘Seoul 2.0’.
Introduction:
First released in 2018 as a super-limited Korean exclusive and briefly resurfacing in women’s sizing in 2020, this culturally rich colourway is finally making a wider comeback, with a few thoughtful updates in tow.
Originally crafted by Tinker Hatfield and Dan Sunwoo inside Nike’s secretive Innovation Kitchen, the OG ‘Seoul’ was a tribute to both South Korea’s 1988 Olympic Games and Michael Jordan’s iconic ’88 Slam Dunk Contest victory.
Design Details:
Fast forward to 2025, and the upcoming 2.0 version stays true to its roots, maintaining the white leather base, classic black and red accents, and those iconic elephant print overlays — though this time, they’ve been given a distressed, hairy suede finish for added vintage flair.
Other updates include a pre-yellowed midsole to give that aged vibe, and a stitched cotton ankle collar — a subtle nod to traditional Korean garments. The South Korean flag remains embroidered proudly on the tongue, keeping the sneaker’s cultural significance intact. The outsole has also been swapped from translucent to solid grey, offering a cleaner finish.
Keep those grain leathers fresh on the go with the Crep Protect Starter Pack
Release Info:
While the excitement builds, it's worth noting that official images of the Air Jordan 3 'Seoul 2.0' have yet to be revealed. But that hasn't stopped the sneaker community from speculating, especially around whether the once-region-exclusive release might finally see a broader drop.
Set to launch on May 15, 2025 via Nike.com and select Jordan Brand retailers for $200 USD, the Air Jordan 3 ‘Seoul 2.0’ is shaping up to be a must-cop for collectors and Jordan fans alike.
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